IndustrialPricing
+14 pts of margin in 18 months
Redesigned the price architecture of a €3B European industrial group across 12 product lines.
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A global strategy partnership · Est. 1989
Decisions worth
making.
Northbridge is the strategy partner senior leaders call when the answer matters more than the deck. We work shoulder-to-shoulder with executives on pricing, growth and commercial excellence — and we stay until the margin moves.
AllianzSchneider ElectricReckittLufthansaDBSMaerskHiltiRocheEquinorTelstraMubadalaVisaAllianzSchneider ElectricReckittLufthansaDBSMaerskHiltiRocheEquinorTelstraMubadalaVisa
By the numbers
Outcomes that
compound.
For 35 years our partnership has been measured not by hours billed, but by the margin we leave behind. The following figures are aggregated across the last three fiscal years of completed engagements.
0.0,400+
Engagements delivered
0.0
Countries served
$0.0B
Client margin uplift
0.0%
Repeat client rate
What we do
Four practices.
One conviction.
Pricing is the fastest, most under-used lever in business. Every Northbridge engagement starts from that conviction — and ends in measurable, durable economics.
01Practice
Pricing & Monetisation
Price architecture, willingness-to-pay research, packaging and B2B negotiation. The discipline that built our firm.
Explore02Practice
Growth Strategy
Where to play, how to win — market entry, portfolio choices and growth roadmaps with a hard commercial edge.
Explore03Practice
Commercial Excellence
Sales effectiveness, channel design and incentive systems that turn strategy into closed revenue.
Explore04Practice
Digital & Data
AI-led pricing engines, customer analytics and the modern stack that makes margin compound.
ExploreRecent work
Three quiet
commercial victories.
SaaSMonetisation
From freemium chaos to $260M ARR
Re-packaged a 14-tier catalogue into 3 clean editions; lifted NRR from 104% to 131%.
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HealthcareGrowth
Doubled the addressable market
Built a new go-to-market for an APAC medtech entering 9 countries in 24 months.
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Our point of view
In an age of cheap opinions, paid only on outcomes, a sharper question is the rarest asset.
We don't sell hours. We sell judgement — formed by 35 years, 1,400 engagements and a stubborn refusal to ship work we wouldn't put our own capital behind.
Read our latest paper
A 30-minute call
with a partner.
No sales pitch. A focused conversation about the single decision in front of you — and how we'd approach it.
