Expertise
Four practices.
One firm.
Choose a practice to see the work, the proofs, and the partner who leads it. Each engagement is staffed by exactly the seniority you need — no junior pyramid, no spec-deck handover.
Practice 01
Pricing & Monetisation
The fastest, most under-used lever in business — designed end to end, deployed in the field, defended in renewal cycles.
How we engage
- 01Strategic price positioning across portfolios
- 02Willingness-to-pay research (conjoint, Van Westendorp, choice modelling)
- 03Packaging, bundling and edition design for B2B and SaaS
- 04Discount discipline, deal desks, list-to-net optimisation
Practice lead
Christian Halberg, Senior Partner · Pricing
Engagement model
How a Northbridge
engagement runs.
01
Frame
A 2-week sprint with the executive sponsor to sharpen the question worth answering.
02
Diagnose
Fact base, internal data, market research, customer choice modelling — all in one workstream.
03
Decide
Live executive working sessions, not status decks. We co-author the recommendation.
04
Deploy
We sit inside your sales, pricing or commercial team until the P&L moves.